Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


Anthem Worldwide Helps McCain Foods Bring "It's all good" Brand Platform to ...
CNNMoney.com (press release)
We are responding to their need for simplicity and transparency and believe this will help strengthen Canadian consumers' connection with the McCain brand. ...

and more »

Is Meg Whitman Like Arnold Schwarzenegger? Yes (In the Wrong Ways)
Huffington Post (blog)
They both believe in "branding." Whitman is a career marketing executive, steeped in the cult of brand management. That's been her whole career, ...

and more »

Four weeks to get your brand, marketing and business into shape!
Seattle Post Intelligencer (blog)
One of Seattle's top branding experts, Maria Ross, is offering a value-packed series of four classes covering all of these topics and more. ...


MarketingProfs.com (subscription)

10 Indispensable Tools for Personal Branding
CBS MoneyWatch.com (blog)
Social-media tools are invaluable for personal branding because they provide a cheap, effective way to reach a mass audience. ...
Branding in the Age of Social: Gaining Insight Through ResearchMarketingProfs.com (subscription)
How Not to Build Your Personal Brand: Top 9 Personal-Branding MistakesMarketingProfs.com (subscription)

all 3 news articles »

First Annual Ventura County, Calif. Off-Road Expo, May 8-9
California Chronicle
Denise is responsible for developing branding and marketing strategies and maintaining client relations. Jennifer´s diverse background includes 15 years of ...

and more »

Fortis to re-brand 10 Wockhardt hospitals
Economic Times
KOLKATA: Fortis Healthcare has decided to re-brand the 10 Wockhardt hospitals it acquired last year under the Fortis brandname from April 1. ...

and more »

eGaming Review

Brand that produced Susan Boyle is about to enter the online bingo sector
RecentPoker.com
The brand received global coverage when the phenomenal and unexpected singing talents of contestant Susan Boyle hit Youtube, generating more than 200 ...
Mecca Bingo secures deal with Britain's Got TalentWhich Bingo UK
Mecca to launch Britain's Got Talent bingoeGaming Review

all 12 news articles »

Use Storytelling Techniques in Personal Branding: Characterization
WebWorkerDaily (blog)
9, 2010, 7:00am 2 Comments The catch cry of personal branding experts is “authenticity!†But sometimes it can be hard to know how much information is too ...

and more »

The Beverage Network

Home » News » Borojo unveils new packaging and branding
The Beverage Network
We believe our new branding will more clearly communicate the attributes and benefits of the borojo superfruit, and will help to differentiate Borojoâ„¢ among ...


Above All Advertising, Inc. Makes Brand Names Demand Attention with Custom ...
PRLog.Org (press release)
Even more versatile and professional than previous inflatable dancer concepts, the lightweight Beacons blast fully branded, customizable messages on a ...

and more »
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Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Internet Branding

Having been in the franchising business all my life and... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps... Read More