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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

FedSmith.com
Why Can't I Start This %*^@! Document?
FedSmith.com
Robbie Hyman is the principal of Robbie Hyman Copywriting, a GSA contract holder that writes documents and other content for federal agencies. ...

New Executive Online Resume & Profile Service Helps Job-Hunting Executives Get ...
PR-USA.net (press release)
Merrill's years of direct response copywriting experience is instrumental in writing online executive resumes and profiles that get found on the Internet ...

Marketing Coordinator
ashdowngroup.com
... such as running direct marketing campaigns, screening new leads, researching marketing trends, copywriting, creating and delivering presentations. ...

Expansion of Copywriting Business
The Open Press (press release)
As a result, his copywriting business is expanding from offering content/direct response copy-to now include B2B. Most business owners are caught up in the ...

crowdSPRING Launches New Service to Crowdsource Copywriting Projects
PR Newswire (press release)
25 /PRNewswire/ -- crowdSPRING (http://www.crowdspring.com) today announced its new service for copywriting projects, including everything from company and ...

and more »

Get the most out of your freelance copywriter/editor
Bizcommunity.com
So, for those of you who're interested, and for my precious - and hilarious - 5%, here goes: To begin with, there are copywriters and editors specialising ...

Top of their class - AAA students excel
Bizcommunity.com
Trophies were awarded to top students in eleven categories ranging from Top Art Direction and Top Copywriting to the Best Radio Spot (a full list is ...

Creative Director
Bizcommunity.com
My client would consider either a candidate from a Copywriting background or an Art Direction background. We are not looking for a Designer.
Art Director - FashionBizcommunity.com

all 2 news articles »

ReadWriteWeb (blog)
crowdSPRING Adds Writing Jobs to Its Creative Services Marketplace
ReadWriteWeb (blog)
One of the larger issues that comes up that goes hand-in-hand with design is the copywriting that accompanies that design. The importance of carefully ...

Killer copy for selling online
Manila Times
Perhaps the most important part of Veloso's book is the one dealing with the application of psychological devices to web copywriting, her succinct ...

Google News

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