Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »

Campaigner Marketing Email Service Shares Strategies for Success at Small ...
Business Wire (press release)
Successful marketing relies on a multi-channel approach. Email campaigns and programs are extremely useful in boosting the overall performance of a ...
Campaigner Marketing Email Service Shares Strategies for Success at Small ...dBusinessNews Chicago (press release)

all 9 news articles »

Internet Marketing News

Email marketing 'being integrated with online marketing services'
Internet Marketing News
by ClickThrough | 11 Mar 2010 Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to ...
Companies Spend More on Email Than PPC; 39% Have No Clue of ROIMarketing Pilgrim (blog)
Social media boosting email marketingIAB UK
Social media seen to enhance online direct marketing, study showsEquimedia Marketing News
Marketing Vox News -Econsultancy (blog) -Experian QAS
all 11 news articles »

Acquisition and Media Services Expert Tina MacNicholl Featured in Upcoming ...
PR Newswire (press release)
Direct|Connect 4.0, the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, ...

and more »

Combining direct mail and email marketing can increase reach
Business Strata - Business News
Direct mail marketing can have a number of benefits for both small and large businesses - especially if it is used in conjunction with online activity such ...
Estate agents are 'turning to email marketing'Business Strata - Business News

all 6 news articles »

Lyris and The American Marketing Association Deliver Best Practices for Email ...
MarketWatch (press release)
The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels ...
British Museum to Present at MarketingSherpa's 2nd Annual Germany Email ...RealWire (press release)

all 14 news articles »

The Guardian (blog)

Marketbright Now Available on Google Apps Marketplace
CNNMoney.com (press release)
Marketbright today announced it has added its leading on-demand marketing automation and email marketing platform to the Google Apps Marketplaceā„¢, ...
VerticalResponse for Google Apps Now Available Through the Google Apps MarketplacePR Newswire (press release)
MailChimp Now Available Through the Google Apps MarketplacePR Web (press release)
Google Opens Market for Enterprise AppsDailyFinance

all 1,111 news articles »

Business goals 'help shape email marketing campaigns'
Global Gold Internet Services
Companies should always have a specific set of business goals in mind when they embark upon email marketing campaigns, it has been claimed. ...


9 Best Practices for Protecting Your Email Reputation
MarketingSherpa.com (subscription)
Conversely, if you use an IP address intermittently, that raises suspicion as well. Email marketing experts have advised sending mail from a server a ...


Easily Identify Your Bags With Vistaprint Luggage Tags
MarketWatch (press release)
... and vinyl banners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, ...

and more »
Google News
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How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More