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While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it... Read More
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode,... Read More
There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do it. Really, when you sit... Read More
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the... Read More
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly... Read More
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other... Read More
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?I can understand how... Read More
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine.... Read More
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address,... Read More
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More and more companies are finding the value in informational... Read More
Well, it is definitely yes!In the early day of internet... Read More
1. Swap sponsor, feature, or solo ads with other ezine... Read More
"Regular communication with your customers is essential to your success."... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
1. Make your ecourse short like 5 - 7 days.... Read More
Did you ever wonder why some business owners seem to... Read More
The Internet is too rich. Even powerful and sophisticated search... Read More
Employee newsletters are an effective tool to communicate with your... Read More
Are you doing "the bounce"? No, it's not a new... Read More
1. Fear Of Having Nothing To SayAs a small business... Read More
WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More
The deadline approaches and your ad STILL has not sold.... Read More
We all know that an e-zine won't attract and keep... Read More
I can remember my first reaction to word "ezine". What... Read More
You've convinced me that I want to sign up for... Read More
1. Give Incentives Give people an incentive to subscribe to... Read More
When subscribers' email readers (programs) receive your text newsletter, they... Read More
Have you ever thought about it?If you don't have a... Read More
There are 5 basic keys you need for your ezine... Read More
Branding, or brand marketing as some now call it, is... Read More
1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More
One-Page Newsletters can do more than help you keep in... Read More
Publishing, both electronic and hard copy, from articles to books,... Read More
Newsletter SoftwareWhat types of newsletter software can I use to... Read More
We all know that an e-zine won't attract and keep... Read More
The first thing you should consider in advertising is the... Read More
Everything successful needs to be built on a solid, confident... Read More
During the free e-zine publishing teleclasses I offer every month,... Read More
Many online internet marketers tell us "its all in the... Read More
An email newsletter is probably the most effective way to... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need... Read More
There are many tips and techniques to increase your search... Read More
1. Fear Of Having Nothing To SayAs a small business... Read More
If you remember, the majority of people (i.e., 68%) need... Read More
You can make a decent income selling products and services... Read More
We all know how cagey and stubborn prospects can be... Read More
Are you looking to increase your relevancy in the search... Read More
Have you ever accidentally lost an important file on your... Read More
It's not enough to prepare and distribute a monthly newsletter,... Read More
If you have been an internet marketer, or had any... Read More
More and more companies are finding the value in informational... Read More
I received a very good question from a subscriber and... Read More
If my in-box is any indication, most of the business... Read More
In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More
If you've been promoting your business on the internet you've... Read More
This article is particularly for those people who want to... Read More
With the rapid expansion and diversion of commerce, manufacturers, career... Read More
The most critical piece of software in my article submission... Read More
Time, of course, doesn't stand still and never did, and... Read More
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