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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Forbes
Ecommerce companies favor Facebook and Twitter for marketing
EDL Consulting
Ecommerce companies most frequently use Facebook and Twitter in their digital marketing campaigns rather than other popular social networking sites such as ...
Are You Committing Social Media Marketing Suicide?Drop Ship (press release) (blog)
The Best Social Media Marketing Strategies Firms in Australia Unveiled by ...Online PR News (press release)
Social Media Marketing Strategy Comparison of Twitter vs. Facebook 3Release-news.com (press release)
Fast Company -Practical Ecommerce
all 138 news articles »

The Marketing Alliance Announces Financial Results for the Fiscal 2010 Third ...
MarketWatch (press release)
... or $0.08 per share The Marketing Alliance, Inc. (Pink Sheets: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance ...
Marketing Alliance swings to Q3 profitSt. Louis Business Journal

all 10 news articles »

Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »

Internet Marketing Company Ingenex Digital Launches New LED Light Site for ...
MarketWatch (press release)
"Ingenex served as a valuable partner in creating the digital marketing strategy and development of the site as well as providing the SEO and social media ...

and more »

Ballista Appoints Donald Martocchio to Global Head of Sales and Marketing
MarketWatch (press release)
Furthermore, as a Principal of Morgan Stanley & Co., Inc.'s Synthetic Equity Group, Mr. Martocchio was responsible for designing and marketing of synthetic ...

and more »

Unica Releases "The State of Marketing 2010" Survey Results
CNNMoney.com (press release)
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced results from its global survey of marketers, ...

and more »

Washington Post
Chevron to eliminate 2000 jobs in refining and marketing
Houston Chronicle
Chevron Corp. will cut 2000 refining and marketing jobs worldwide and plans to sell its refinery in England to ...
Chevron Cutting Refining, Marketing Work ForceWall Street Journal
Richmond not on list of Chevron cutsSan Francisco Chronicle

all 583 news articles »

Mace considering sale of marketing line
Philadelphia Inquirer
Having already decided to rid itself of its car wash division, Mace Security International Inc. of Horsham is considering selling its online marketing ...
Mace Security International exploring sale of digital marketing unitPhiladelphia Business Journal
Mace Security International, Inc. to Explore the Sale of Its Digital Media ...MarketWatch (press release)

all 24 news articles »

Census marketing seems wasteful
Wilkes Barre Times-Leader
INSPIRED BY THE US Census Bureau's recent round of pre-letters, alerting area residents that a second letter containing a 2010 census form will arrive in ...

and more »

MyFox Washington DC
Most companies receive failing grade on food marketing to kids
Eat, Drink and Be (blog)
Ninety-five companies received an F, mainly because they had no policy governing marketing to kids. Report results are surprising to some, considering a ...
Food companies get 'F' for marketing to kidsBaltimore Sun (blog)
Few companies got high marks on food marketing to childrenChicago Tribune
Most firms get 'F' for kid food marketingUPI.com
MyFox Washington DC -The Big Money (blog) -BNET
all 51 news articles »

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